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Apartment Community Rebranding Checklist

Pre-Planning

Brand Strategy

  • Research and gather inspiration for logo and visual identity
  • Create multiple logo design concepts
  • Refine and finalize logo design
  • Design a color palette and typography style guide
  • Create brand guidelines for logo usage and visual identity
  • Identify key creative assets needed for rebranding
  • Design and create creative assets such as brochures, flyers, banners, and signage
  • Ensure creative assets align with new brand identity and messaging
  • Review and approve creative assets before production
  • Coordinate with vendors or in-house team for production and distribution of creative assets

Collateral and Assets

Online Presence

Internal Communications

Launch and Promotion

Continued Brand Management

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