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Home > Marketing > Crie um processo detalhado da produção de uma identidade visual

Crie um processo detalhado da produção de uma identidade visual

Preparação

Conceituação

  • Identificar os objetivos e metas da marca
  • Levantar informações sobre o público-alvo
  • Definir a mensagem e os valores que a marca deseja transmitir
  • Reunir a equipe de criação e outros stakeholders
  • Estimular a livre expressão de ideias
  • Registrar todas as sugestões e conceitos gerados
  • Pesquisar e selecionar imagens, cores, tipografias e outros elementos visuais que representem o conceito da marca
  • Organizar essas referências em um painel visual
  • Garantir que o moodboard transmita a essência da marca
  • Definir a proposta de valor da marca
  • Identificar o público-alvo e a persona da marca
  • Determinar a personalidade e os atributos da marca
  • Pesquisar as tendências atuais do mercado
  • Analisar as estratégias de marketing da concorrência
  • Identificar oportunidades e diferenciadores para a marca
  • Analisar a identidade visual atual, se houver
  • Identificar os elementos visuais que são relevantes para a marca
  • Considerar a consistência e a coerência com os fundamentos da marca

Design

Aplicação

Implementação

Acompanhamento

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