digital marketing for dummies checklist

Website Optimization

  • Use responsive design to ensure website displays properly on all devices
  • Test website on multiple mobile devices to ensure compatibility
  • Minimize image file sizes
  • Enable browser caching to reduce load times
  • Include relevant keywords in meta tags and content
  • Optimize URL structure for search engines
  • Use contrasting colors for buttons
  • Place call-to-actions prominently on website
  • Test different versions of website elements to determine best performing options
  • Use tools like Google Optimize to conduct tests
  • Simplify navigation menu
  • Use intuitive design to guide users through website
  • Implement schema markup to provide search engines with more information about website content
  • Use tools like Google's Structured Data Markup Helper to generate markup
  • Purchase and install SSL certificate for website
  • Ensure all pages are served over HTTPS
  • Include relevant keywords in meta tags
  • Write compelling titles that accurately describe page content
  • Regularly update website with new content
  • Include a mix of text, images, and videos to engage users

Social Media Strategy

Email Marketing

Paid Advertising

Analytics and Reporting

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