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non-fiction book podcast tour checklist

Determine the goals and objectives of the podcast tour

Research potential podcast hosts and select a target list

Compile contact information for podcast hosts

Draft a pitch email or letter for podcast hosts

Create a timeline for the podcast tour

Send out pitch emails or letters to podcast hosts

Follow up with podcast hosts who have not responded

Schedule podcast interviews with interested hosts

Confirm interview dates, times, and logistics with podcast hosts

Research each podcast host and their show

Familiarize yourself with the format and style of each podcast

Develop key talking points and discussion topics for each interview

Prepare answers to common interview questions

Consider any unique requirements or preferences of each podcast host

Create promotional materials for the podcast tour (e.g., press releases, social media graphics)

Develop a social media strategy to promote the podcast tour

Coordinate with podcast hosts to cross-promote the episodes on their platforms

Organize giveaways or contests to engage listeners and incentivize them to tune in

Reach out to your existing audience and followers to inform them about the podcast tour

Test your equipment and ensure a high-quality audio recording

Dress professionally or in line with your brand image

Speak clearly and confidently during the interview

Engage with the podcast host and actively participate in the conversation

Promote your book and provide relevant insights or anecdotes

Send a thank-you email or note to each podcast host

Provide any additional information or resources requested by the host

Share the released podcast episodes on your website and social media platforms

Encourage your audience to listen to the podcast episodes and leave reviews or comments

Track the success and impact of the podcast tour using metrics such as downloads, engagement, and book sales.

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