design requirement checklist
Branding and Visual Identity
- Create a comprehensive document that outlines the brand’s values, personality, target audience, and key messages.
- Include guidelines for logo usage, color palette, typography, imagery, tone of voice, and overall brand identity.
- Specify where and how the logo should be used, such as on different marketing materials, websites, social media profiles, and packaging.
- Define the minimum size, clear space requirements, and any variations or alternate versions of the logo.
- Determine the main colors that represent the brand’s identity and evoke the desired emotions.
- Identify the secondary colors that can be used to complement or accent the primary colors.
- Select fonts that align with the brand’s personality and image.
- Specify font styles, sizes, and hierarchy for headings, subheadings, body text, and any other typographic elements.
- Define the types of imagery that should be used to visually represent the brand, such as illustrations, photographs, or graphics.
- Establish guidelines for the style, tone, and quality of the imagery to ensure consistency across all marketing materials.
- Determine the brand’s tone, whether it should be formal, casual, playful, professional, or any other specific style.
- Specify guidelines for the brand’s voice, including the language, vocabulary, and writing style to be used in all communications.
- Create a concise and memorable phrase that encapsulates the brand’s essence and resonates with the target audience.
- Ensure the tagline or slogan aligns with the brand’s values, positioning, and messaging.
- Craft a compelling narrative that communicates the brand’s history, values, mission, and unique selling points.
- Develop a messaging platform that outlines key messages, value propositions, and differentiators to guide all marketing communications.
- Define the brand’s purpose, long-term goals, and core values that guide its actions and decision-making.
- Clearly articulate the brand’s mission statement and vision for the future.
- Create a consistent visual style that reflects the brand’s personality and sets it apart from competitors.
- Define design elements, such as shapes, patterns, textures, or graphic elements, that can be consistently applied to all marketing materials.
- Identify any brand marks, symbols, or trademarks that should be used to represent the brand.
- Specify guidelines for their usage, placement, and size to maintain brand consistency and legal compliance.
- Create a logo that visually represents the brand’s identity, values, and personality.
- Ensure the logo is distinctive, scalable, and versatile for various applications and platforms.
Use in Manifestly