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marketing & sales department check list

Risk Assessment

  • Review current marketing and sales strategies to identify any potential risks
  • Gather feedback from team members on potential risks they have identified
  • Conduct market research to analyze current trends
  • Identify external factors such as political, economic, social, and technological trends
  • Quantify the potential impact of identified risks on marketing and sales goals
  • Consider both short-term and long-term effects of risks
  • Brainstorm potential strategies to mitigate identified risks
  • Prioritize strategies based on potential impact and feasibility
  • Create detailed contingency plans for each identified risk
  • Assign responsibilities and timelines for implementing contingency plans
  • Conduct a competitive analysis to identify potential threats from competitors
  • Assess the strengths and weaknesses of key competitors
  • Analyze past performance data to identify areas where risks have materialized
  • Identify any recurring weaknesses or vulnerabilities in past strategies
  • Consult with legal experts to identify potential regulatory risks
  • Review current marketing and sales activities for compliance with regulations
  • Analyze financial data to identify potential risks to revenue or profitability
  • Consider the impact of marketing and sales decisions on cash flow
  • Review current brand reputation and identify potential risks to reputation
  • Consider how negative publicity or customer feedback could impact the business
  • Monitor economic conditions and industry trends for potential impact on marketing and sales efforts
  • Develop strategies to adapt to changing external factors

Opportunity Analysis

Marketing Strategy

Sales Process Optimization

Customer Relationship Management

Marketing Collateral and Communication

Digital Marketing and Technology

Reporting and Analysis

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