AI Checklist Generator

From the makers of Manifestly Checklists

Email address

Home > E-commerce > seo audit of a website

seo audit of a website

Technical SEO Audit Checklist for E-commerce Websites

I. Website Structure and Accessibility

Ensure website is accessible to search engine bots

Check for proper usage of XML sitemaps

Verify website has a responsive design for mobile devices

Confirm all important pages are crawlable and indexable

Check for broken links and fix them

Ensure proper URL structure and use of canonical tags

Check for duplicate content issues and implement necessary fixes

II. On-Page SEO Optimization

Conduct keyword research and optimize page titles and meta descriptions

Optimize header tags (H1, H2, etc.) with relevant keywords

Ensure content is well-structured and easy to read

Optimize image alt tags

Use internal linking to improve website navigation and user experience

Optimize URLs for target keywords

Implement schema markup for enhanced search engine visibility

III. Technical SEO Analysis

Check website loading speed and optimize if necessary

Ensure proper usage of HTTPS and fix any security issues

Conduct a thorough crawl analysis using tools like Screaming Frog or DeepCrawl

Check for any crawl errors and fix them

Analyze and optimize website's robots.txt file

Implement structured data markup for rich snippets

Check for any issues related to pagination, redirects, or canonicalization

IV. User Experience and Engagement Factors

Optimize website design and navigation for improved user experience

Analyze bounce rate and time on site metrics to identify areas of improvement

Optimize internal search functionality for e-commerce websites

Implement social sharing buttons and encourage social engagement

Optimize website's mobile experience for better engagement

V. Off-Page SEO Analysis

Conduct a backlink analysis to identify and disavow toxic links

Monitor online reputation and address any negative reviews or feedback

Analyze competitors' backlink profiles and identify opportunities for link building

Monitor brand mentions and engage with relevant communities or influencers

Implement a strategic outreach plan for link building and guest posting opportunities

VI. Local SEO Optimization (if applicable)

Optimize Google My Business profile and ensure accurate NAP (name, address, phone number) information

Encourage online reviews and respond to them promptly

Optimize website for local keywords and location-specific landing pages

Implement structured data markup for local businesses

Submit website to relevant local directories and citation sources

VII. Analytics and Reporting

Set up Google Analytics and Google Search Console for proper tracking

Monitor organic search traffic and key performance indicators (KPIs)

Generate regular SEO reports to track improvements and identify areas for further optimization

Continuously monitor and adapt SEO strategies based on data-driven insights

Remember, this checklist is a starting point and should be customized based on your specific e-commerce website and industry requirements.

Download CSV Download JSON Download Markdown

Use in Manifestly

Related Checklists

Order Fulfillment Checklist

Order Fulfillment Checklist is important for ensuring that the customer receives their order correctly and on time.

view →

Returns Processing Checklist

A Returns Processing Checklist ensures a smooth and efficient returns process, ensuring customer satisfaction and reducing customer attrition.

view →

Payment Processing Checklist

A Payment Processing Checklist is essential for ensuring that all payments made online are secure and compliant with relevant regulations.

view →

Security & Privacy Checklist

Security & Privacy Checklist is an essential tool for e-commerce businesses to ensure customer data is kept safe and secure.

view →

Website Maintenance Checklist

A Website Maintenance Checklist is important for ensuring a smooth, secure, and reliable online shopping experience for customers.

view →

Inventory Management Checklist

A Inventory Management Checklist is essential for ensuring that products are in stock and available to customers, and that stock is managed efficiently and cost-effectively.

view →

Return Authorization Checklist

The Return Authorization Checklist is important for ensuring that returned items are properly tracked and accounted for to protect against losses and fraud.

view →

Tax Reporting Checklist

A Tax Reporting Checklist is an important tool for e-commerce businesses to ensure that they are filing their taxes correctly and efficiently.

view →

Shipping & Delivery Checklist

A Shipping & Delivery Checklist is essential for ensuring that customers receive their orders on time and in the condition they expect.

view →

Marketing Checklist

A marketing checklist is an essential tool for e-commerce businesses to ensure that all necessary marketing activities are completed in order to maximize their online visibility and sales.

view →

Customer Service Checklist

A Customer Service Checklist is an important tool for ensuring that customers receive prompt, professional, and satisfactory service.

view →

Hey there! Here's a little about us or visit our recurring workflow SaaS: Manifestly Checklists

Light Dark