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> ações diarias de um analista de crm
ações diarias de um analista de crm
Data Analysis
Review and analyze CRM data from the previous day
Identify trends and patterns in customer behavior
Monitor key performance indicators (KPIs) related to customer engagement and retention
Generate reports and share insights with the team
Customer Segmentation
Review customer segmentation criteria
Segment customers based on demographics, buying behavior, or other relevant factors
Ensure accurate and up-to-date segmentation in CRM system
Use segmentation to personalize marketing campaigns and communication
Campaign Management
Monitor ongoing marketing campaigns
Track campaign performance and effectiveness
Identify areas for improvement and optimization
Collaborate with marketing team to develop new campaigns
CRM System Maintenance
Verify data integrity in the CRM system
Cleanse and update customer records as needed
Ensure proper integration with other systems (e.g., sales, customer support)
Troubleshoot any CRM system issues or errors
Collaboration and Communication
Coordinate with sales and marketing teams to align CRM strategies
Attend meetings and provide updates on CRM initiatives
Collaborate with IT department for CRM system updates or enhancements
Communicate with stakeholders about CRM-related projects
Continuous Learning and Professional Development
Stay updated with industry trends and best practices in CRM
Participate in training programs or webinars related to CRM analytics
Seek opportunities to enhance CRM skills and knowledge
Documentation and Documentation
Document data analysis findings and insights
Maintain records of campaign performance and results
Document any changes or updates made to the CRM system
Organize and archive CRM-related documentation
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