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> Leadgenerierung
Leadgenerierung
Preparation Phase
Define target audience
Set goals for lead generation
Identify key messaging and offers
Content Creation
Develop compelling content (ebooks, whitepapers, webinars)
Create landing pages for lead capture
Design email campaigns for promotion
Lead Capture
Implement lead capture forms on website
Optimize forms for maximum conversions
Test different CTAs and messaging for effectiveness
Lead Nurturing
Segment leads based on behaviors and interests
Develop automated lead nurturing campaigns
Personalize messaging for different lead segments
Measurement and Analysis
Track and analyze lead generation metrics (traffic, conversion rates)
Use A/B testing to optimize lead generation efforts
Adjust strategies based on performance data
Follow-up and Conversion
Qualify leads based on engagement and interest level
Assign leads to sales team for follow-up
Track lead conversions and measure ROI from lead generation efforts
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