Product Hunt Launch Checklist

Section 1: Pre-launch Checklist

Conduct market research to identify target audience and competitors

Use surveys, interviews, and competitor analysis to gather data
Identify target audience demographics, preferences, and pain points
Research competitors' products, marketing strategies, and customer feedback

Define clear goals and objectives for the launch

Set specific, measurable, achievable, relevant, and time-bound (SMART) goals
Align goals with overall business objectives and target market needs

Develop a compelling product pitch and elevator pitch

Craft a concise and persuasive description of your product's value proposition
Highlight unique features, benefits, and differentiation from competitors

Create a landing page or website for your product

Design an attractive and user-friendly landing page or website
Include key information, product images, testimonials, and call-to-action

Set up analytics and tracking tools to measure performance

Install analytics tools like Google Analytics to track website traffic and user behavior
Set up event tracking, conversion goals, and custom reports to measure performance

Prepare marketing materials such as screenshots, videos, and graphics

Create high-quality screenshots, demo videos, and graphics showcasing your product
Ensure materials are visually appealing, informative, and reflect your brand

Build an email list or gather potential user contacts

Create an email sign-up form on your website or landing page
Offer incentives like exclusive content or discounts to encourage sign-ups
Use lead generation tools to gather potential user contacts

Test your product thoroughly for any bugs or issues

Perform extensive testing on all features and functionalities of your product
Identify and fix any bugs, glitches, or usability issues
Ensure your product is stable, reliable, and provides a seamless user experience

Prepare social media accounts and profiles for your product

Create accounts on relevant social media platforms (e.g., Twitter, Facebook)
Optimize profiles with compelling descriptions, logos, and links to your website
Start engaging with your target audience and building a following

Build a network of influencers and media contacts

Identify influencers and media contacts in your industry or target audience
Reach out to them via email or social media to establish relationships
Offer them early access to your product or exclusive content in exchange for promotion

Develop a content strategy to generate interest and engagement

Create a content calendar with a mix of blog posts, articles, videos, and social media content
Plan content that educates, entertains, and engages your target audience
Include keywords and topics relevant to your product and industry

Reach out to press and bloggers to secure coverage

Research relevant press and bloggers who cover products in your industry
Craft personalized pitches introducing your product and highlighting its unique value
Follow up with them to secure coverage or reviews

Schedule promotional activities to build anticipation

Plan a series of promotional activities leading up to the launch
Include teaser campaigns, countdowns, giveaways, and exclusive previews
Create a sense of anticipation and excitement among your target audience

Address any customer service and support needs

Develop a customer service plan to handle inquiries, issues, and support
Set up channels for customer communication (e.g., email, live chat)
Train your team to provide prompt and helpful responses

Establish a system for collecting feedback and reviews

Set up feedback channels (e.g., surveys, feedback forms, user forums)
Encourage users to provide feedback and reviews through incentives or rewards
Regularly monitor and analyze feedback to improve your product

Set up any payment processing systems needed

Choose and integrate a payment processing system that suits your business needs
Ensure secure and user-friendly payment options are available for customers
Test payment processing to ensure a smooth transaction experience

Monitor industry trends and adjust strategy accordingly

Stay updated on industry news, market trends, and customer preferences
Analyze data from analytics tools and customer feedback to identify areas for improvement
Make strategic adjustments to your marketing and product strategies

Section 2: Launch Day Checklist

Schedule a specific launch date and time

Write a captivating and concise Product Hunt submission title

Craft a well-written, informative, and engaging Product Hunt submission description

Choose appropriate tags and categories for your product

Prepare a list of influencers or friends who can support your launch

Submit your product on Product Hunt at the designated time

Monitor and respond to comments and feedback on your submission

Engage with the Product Hunt community by upvoting and commenting on other products

Share the Product Hunt submission link across your social media channels

Reach out to influencers and press to gain additional exposure

Create a landing page and/or blog post to direct people to your product

Offer incentives to the Product Hunt community to incentivize upvotes

Prepare a press kit with high-resolution images and other relevant information

Update any existing product pages to highlight the launch on Product Hunt

Monitor and track key metrics such as upvotes, clicks, and conversions

Section 3: Post-launch Checklist

Monitor analytics and track user engagement and conversions

Follow up with users who showed interest or left feedback

Thank users who supported your launch and provided feedback

Address any bugs or issues reported by users promptly

Continuously iterate and improve your product based on user feedback

Leverage the momentum from the launch to drive further growth

Consider reaching out to potential investors or partners

Plan and execute post-launch marketing campaigns or promotions

Continue to engage with the Product Hunt community by participating in discussions and providing valuable insights