how to build an SEO process
Research and Planning
- Clearly outline what you want to achieve with your SEO efforts
- Set measurable targets for traffic, rankings, and conversions
- Use tools like Google Keyword Planner or SEMrush
- Focus on relevance, search volume, and competition
- Identify top competitors in your industry
- Analyze their SEO strategies and keyword targeting
- Develop a content calendar with targeted keywords
- Create high-quality, relevant content that aligns with user intent
- Create buyer personas to understand your audience
- Research how they search for products or services online
- Check for technical SEO issues like broken links or slow page speed
- Review on-page SEO elements like meta tags and content quality
- Focus on acquiring high-quality backlinks from authoritative websites
- Use tactics like guest blogging, influencer outreach, and content promotion
- Choose metrics like organic traffic, keyword rankings, and conversion rates
- Set specific targets for each KPI to track progress
- Break down tasks into a timeline with deadlines
- Allocate resources and set a budget for tools, content creation, and outreach
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