business startup checklist

Pre-startup Planning and Research

Conduct market research and analysis

Identify target audience and customer personas

Develop a unique value proposition

Create a business plan

Determine startup costs and secure funding

Set up a legal structure (sole proprietorship, partnership, LLC, etc.)

Develop a branding strategy

Infrastructure and Operations

Secure a physical location or set up a virtual office

Purchase necessary equipment, furniture, and technology

Set up utilities and internet/phone connections

Establish business bank accounts

Determine and set up accounting and bookkeeping systems

Develop policies and procedures

Acquire insurance coverage (general liability, professional liability, etc.)

Establish supplier relationships and create a supply chain

Marketing and Sales

Create a marketing plan and budget

Set up social media accounts and develop a social media strategy

Develop a content marketing plan

Create marketing materials (business cards, brochures, etc.)

Implement lead generation strategies

Set up a sales process and CRM system

Develop pricing strategies and establish payment systems

Human Resources and Team

Determine staffing needs and create job descriptions

Recruit and hire employees or contractors

Develop an employee handbook or contractor agreements

Set up payroll and benefits systems

Provide necessary training and onboarding

Establish performance evaluation processes

Ensure compliance with employment laws and regulations

Financial Management

Set up an accounting system to track income and expenses

Develop a budget and financial projections

Determine pricing strategies and profit margins

Monitor cash flow and manage working capital

Establish financial controls and review processes

Consider tax planning and consult with an accountant

Explore financing options, such as loans or investor funding

Legal and Compliance

Understand and comply with local, state, and federal regulations

Protect intellectual property (trademarks, copyrights, patents)

Draft and review contracts and agreements

Secure necessary permits or licenses for your industry

Develop privacy policies and terms of service

Consult with legal professionals when needed

Launch and Post-Launch

Develop a launch plan and timeline

Execute marketing and advertising campaigns

Monitor and adjust business strategies as needed

Gather customer feedback and make improvements

Continuously evaluate and refine your business processes

Stay informed about industry trends and adapt accordingly

Celebrate milestones and achievements