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Listing checklist

Pre-Listing Preparation

Gather all necessary property information

Review recent comparable sales in the area

Schedule professional photography and videography

Conduct a market analysis to determine the appropriate listing price

Make any necessary repairs or updates to the property

Create a detailed property description and highlights for marketing materials

Develop a staging plan to showcase the property in its best light

Research and prepare a list of potential target buyers for the property

Property Information

Verify legal description of property

Confirm ownership and title information

Gather all relevant documentation (HOA rules, property disclosures, etc.)

Pricing Strategy

Conduct comparative market analysis

Determine listing price based on market trends

Establish negotiation strategy

Property Marketing

Create listing description and highlights

Develop marketing materials (flyers, brochures, online ads)

Schedule open houses and showings

Listing Agreement

Review and sign listing agreement with seller

Determine commission structure and terms

Establish timeline for listing

Property Preparation

Coordinate any necessary repairs or updates

Stage the property for showings

Ensure property is clean and well-maintained

Online Presence

Create online listing on multiple platforms

Utilize websites such as Zillow, Realtor.com, and Trulia to create online listings
Include high-quality photos, detailed descriptions, and accurate pricing information

Utilize social media to promote listing

Share the listing on popular social media platforms like Facebook, Instagram, and LinkedIn
Use appealing visuals and engaging captions to attract potential buyers

Monitor and respond to inquiries and feedback

Regularly check messages and comments on online listings and social media platforms
Respond promptly to inquiries, provide additional information, and address any feedback or concerns

Communication

Keep seller informed of listing progress

Provide regular updates on showings and feedback

Communicate any changes in market conditions or pricing

Schedule regular check-ins with seller to discuss any concerns or updates

Provide detailed reports on online listing activity and engagement

Coordinate communication between seller and potential buyers for negotiations

Communicate any new marketing strategies or promotions to seller

Offer guidance on how to improve property presentation based on feedback

Offer Management

Review and negotiate offers with seller

Verify buyer's financing and pre-approval

Coordinate inspections and appraisal process

Closing Process

Facilitate closing process with title company

Ensure all necessary paperwork is completed and signed

Coordinate key handover and final walkthrough with buyer

Post-Closing Follow-Up

Conduct post-closing survey with seller and buyer

Provide resources for moving and settling into new home

Maintain contact with clients for future referrals and business opportunities

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