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New Launch or opening PR & marketing checklist

Pre-Launch Checklist

Create a comprehensive PR and marketing plan

Identify target audience and develop customer personas

Conduct market research and competitor analysis

Design a visually appealing logo and branding materials

Create a professional website and establish social media profiles

Develop a strong online presence and engage with potential customers

Plan and execute a pre-launch event or teaser campaign

Prepare press releases and media kits

Identify key media outlets and build relationships with journalists

Develop partnerships with local influencers or bloggers

Launch Day Checklist

Host a grand opening event or ribbon-cutting ceremony

Ensure the restaurant is fully staffed and trained

Coordinate with local media for coverage of the opening

Invite food critics and influencers for a VIP experience

Implement a soft opening phase to fine-tune operations

Create excitement through social media promotions, giveaways, or contests

Encourage customers to leave reviews and ratings on platforms like Yelp or TripAdvisor

Deploy targeted online advertising campaigns

Utilize email marketing to reach potential customers

Implement a customer loyalty program to encourage repeat visits

Post-Launch Checklist

Monitor and respond to online reviews and feedback

Continuously update and maintain the restaurant's website and social media profiles

Track and analyze marketing efforts to measure ROI

Develop partnerships with local businesses or organizations

Engage with the community through charity events or sponsorships

Organize special events or themed nights to attract new customers

Implement a referral program to incentivize customers to bring in friends or family

Consider collaborating with food delivery apps for wider reach

Stay up-to-date with industry trends and adapt marketing strategies accordingly

Seek opportunities for media coverage, such as feature articles or interviews

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