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saas launch

Technical

Ensure servers are set up and running smoothly

Test all software integrations and APIs

Conduct thorough security testing and implement necessary measures

Set up monitoring and analytics tools to track performance

Marketing

Create a marketing plan including social media, email campaigns, and PR efforts

Develop a compelling website and landing pages for lead generation

Set up tracking codes and pixels for retargeting and analytics

Plan a launch event or webinar to generate buzz

Sales

Train sales team on product features and benefits

Create sales materials such as presentations, case studies, and demos

Prepare sales scripts and objection handling guidelines

Set up CRM system for lead management and tracking

Customer Support

Train customer support team on product features and troubleshooting

Create a knowledge base and FAQ section on the website

Set up a ticketing system for tracking and resolving customer inquiries

Develop a customer feedback process to gather insights and improve the product

Legal and Compliance

Review terms of service, privacy policy, and any other legal documents

Ensure compliance with data protection regulations such as GDPR

Obtain necessary licenses and permits for operating in target markets

Set up a process for handling customer data securely and responsibly

Financial

Set pricing and billing structure for the product

Implement a payment gateway for accepting payments

Set up accounting software for tracking expenses and revenue

Develop a financial forecast and budget for the first year of operation

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