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planejamento estratégico

Preparatory Steps

Define the purpose and objectives of the strategic planning process

Identify key stakeholders and involve them in the planning process

Allocate resources and establish a timeline for the planning activities

Gather relevant data and conduct a thorough analysis of the internal and external environment

Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis

Conduct a PESTEL (Political, Economic, Sociocultural, Technological, Environmental, Legal) analysis

Perform a competitor analysis

Identify and prioritize strategic issues and challenges

Strategy Development

Develop a clear and concise mission statement

Define the organization's vision and desired future state

Set specific, measurable, achievable, relevant, and time-bound (SMART) strategic objectives

Identify strategic initiatives and projects to achieve the objectives

Conduct a gap analysis to identify areas where the organization falls short of its objectives

Develop strategies to bridge the identified gaps

Evaluate alternative strategic options and select the most suitable ones

Create an action plan with clear milestones, responsibilities, and deadlines

Implementation and Execution

Establish a governance structure to oversee the execution of the strategic plan

Assign accountability for each strategic initiative or project

Align the organization's structure, processes, and systems with the strategic objectives

Develop a communication plan to disseminate the strategic plan to all stakeholders

Monitor the progress of the strategic initiatives and make necessary adjustments

Establish performance metrics and regular reporting mechanisms

Provide necessary training and support to employees involved in the strategic initiatives

Foster a culture of continuous improvement and learning

Evaluation and Review

Conduct regular performance reviews to assess the progress towards strategic objectives

Gather feedback from stakeholders and incorporate it into the strategic planning process

Review and revise the strategic plan as necessary to adapt to changing circumstances

Celebrate successes and recognize individuals or teams for their contributions

Learn from failures and identify lessons for future strategic planning processes

Ensure the strategic plan remains relevant and aligned with the overall business strategy

Note: This checklist is a general guide and may vary depending on the specific needs and context of the consulting organization and the client.

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