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> PROSPECTING
PROSPECTING
Lead Generation
Identify target market or ideal customer profile
Research industry-specific directories, databases, or social media platforms for potential leads
Utilize search engines and online forums to find prospects
Attend industry events, trade shows, and conferences to gather leads
Lead Qualification
Develop criteria for qualifying leads (e.g., budget, need, authority)
Conduct preliminary research to evaluate leads against criteria
Use lead scoring techniques to prioritize qualified leads
Verify contact information and ensure its accuracy
Outreach Preparation
Craft a compelling elevator pitch or value proposition
Prepare a list of potential objections and appropriate responses
Customize email templates or scripts for initial outreach
Gather relevant marketing materials or collateral to share with prospects
Outreach Execution
Initiate contact through phone calls, emails, or social media messages
Follow up with prospects who have shown interest or engagement
Schedule and conduct discovery calls or meetings to further qualify leads
Address any objections raised by prospects and provide additional information
Tracking and Follow-up
Document all interactions and relevant information in a CRM or prospecting tool
Set reminders or create a follow-up schedule for ongoing communication
Send personalized follow-up emails or handwritten notes to nurture relationships
Continuously evaluate and update the prospecting strategy based on results
Conversion and Handoff
Identify qualified leads ready for conversion to the sales team
Collaborate with the sales team to smoothly transition prospects
Provide necessary information and context for successful handoff
Monitor and track conversion rates to measure prospecting effectiveness
Note: The above checklist is a general guide and can be customized based on specific industry or business requirements.
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