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Home > Software Development > setup de wordpress com foco em SEO

setup de wordpress com foco em SEO

1. General Setup

Install WordPress on a reliable hosting provider

Choose a clean and responsive theme

Set up user roles and permissions

Configure permalink structure

Enable SSL certificate for secure browsing

2. Basic Settings

Update site title, tagline, and timezone

Set preferred domain (www or non-www)

Configure reading settings (number of posts per page, homepage display)

Enable/disable comments and trackbacks

Configure media settings (image sizes and optimization)

3. SEO Plugins

Install and activate an SEO plugin (e.g., Yoast SEO, All in One SEO Pack)

Configure the plugin settings as per SEO best practices

Set up XML sitemaps and submit them to search engines

Enable breadcrumbs for improved site navigation

Optimize meta tags and descriptions for each page/post

4. Site Structure

Create a logical site structure with clear navigation

Use categories and tags effectively for organizing content

Set up a custom menu for better user experience

Implement internal linking to connect relevant content

Optimize site speed and performance (caching, minification, CDN)

5. Keyword Research and Content Optimization

Perform keyword research to identify target keywords

Optimize page titles, headings, and content with target keywords

Use relevant and descriptive URLs for each page/post

Optimize image alt tags and filenames

Create high-quality and engaging content that provides value to users

6. Technical SEO

Ensure proper indexing of your website by search engines

Implement schema markup for rich snippets and structured data

Optimize robots.txt file for search engine crawling

Set up and verify Google Search Console and Bing Webmaster Tools

Monitor and fix any crawl errors or broken links

7. Link Building and Off-Page SEO

Create a strategy for acquiring high-quality backlinks

Submit your website to relevant directories and industry-specific listings

Engage in guest blogging and influencer outreach for link opportunities

Encourage social sharing and engagement on social media platforms

Monitor and analyze backlink profile and make necessary improvements

8. On-Going Maintenance

Regularly update WordPress core, themes, and plugins

Monitor website analytics and SEO performance

Fix any broken links or 404 errors

Keep optimizing content and keywords based on user behavior and trends

Stay updated with the latest SEO practices and algorithm changes

Note: This checklist provides a general outline and may vary depending on specific requirements and goals of the software development organization.

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