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> Qualificar leads
Qualificar leads
Lead Information
Collect basic contact details (name, email, phone number)
Gather additional information (company name, job title, industry)
Note any specific preferences or requirements provided by the lead
Lead Qualification
Evaluate lead's level of interest in the product/service
Determine lead's budget and financial capacity
Assess lead's authority to make purchasing decisions
Identify lead's timeline for purchasing or implementing the solution
Lead Fit
Evaluate lead's alignment with the target customer profile
Determine if lead's needs match the product/service offering
Assess lead's potential for long-term business relationship
Consider any potential barriers or challenges in working with the lead
Lead Engagement
Evaluate lead's engagement with the company's marketing materials or website
Determine if lead has interacted with any previous marketing campaigns
Assess lead's responsiveness to communication attempts
Consider lead's participation in webinars, events, or other activities
Lead Source
Identify the source or channel through which the lead was acquired
Evaluate the quality and reliability of the lead source
Determine if the lead source aligns with the target audience
Assess the effectiveness of different lead generation strategies
Lead Scoring
Assign a numerical score based on the lead's qualification and fit
Determine the threshold for a qualified lead based on the scoring system
Evaluate the lead's score against the defined threshold
Classify the lead as qualified or unqualified based on the scoring results
Lead Follow-up
Determine the appropriate follow-up actions for qualified leads
Assign leads to appropriate sales representatives or teams
Schedule follow-up calls, meetings, or demos with qualified leads
Track and monitor the progress of lead follow-up activities
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