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digital advertising process

Pre-Campaign Planning

Define campaign objectives and goals

Identify target audience and customer personas

Conduct market research and competitor analysis

Set a realistic budget for digital advertising

Determine key performance indicators (KPIs) to measure success

Choose appropriate digital advertising platforms (e.g., Google Ads, Facebook Ads)

Create a timeline for campaign execution

Campaign Setup

Set up accounts on chosen advertising platforms

Install necessary tracking codes (e.g., Google Analytics, Facebook Pixel)

Define ad campaign structure (campaigns, ad groups, keywords, targeting options)

Develop ad creatives (images, videos, ad copy)

Set up landing pages or optimize existing ones for conversion tracking

Create and test different variations of ads for A/B testing purposes

Implement proper tracking mechanisms for campaign performance

Campaign Execution

Launch the digital advertising campaign on chosen platforms

Monitor campaign performance regularly and make necessary adjustments

Optimize ad targeting based on audience response and behavior

Optimize ad creatives based on performance metrics (click-through rate, conversion rate)

Continuously test and refine ad variations to improve performance

Monitor budget allocation and adjust bids for optimal ROI

Ensure proper tracking and attribution of conversions

Campaign Analysis and Reporting

Analyze campaign performance against defined KPIs

Generate regular reports on key metrics (impressions, clicks, conversions, cost per acquisition)

Identify successful strategies and areas for improvement

Make data-driven decisions for future campaign iterations

Share campaign performance and insights with relevant stakeholders

Conduct post-campaign analysis to evaluate overall effectiveness

Post-Campaign Actions

Conduct a post-mortem meeting with the team to discuss learnings and takeaways

Document successful strategies and best practices for future reference

Update customer personas and market research based on campaign insights

Allocate resources for ongoing digital advertising efforts

Plan for future campaigns based on the analysis and insights gathered

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