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> 32-point brand filter checklist
32-point brand filter checklist
Brand Identity
Define brand mission
Establish brand vision
Identify core values
Create brand personality
Develop brand voice
Design logo and visual elements
Target Audience
Define target demographics
Identify target psychographics
Analyze audience needs and pain points
Create customer personas
Market Positioning
Conduct competitive analysis
Identify unique selling proposition (USP)
Determine brand positioning statement
Map out market landscape
Brand Messaging
Develop key messages
Establish tagline and slogan
Craft brand storytelling elements
Ensure messaging consistency across channels
Visual Identity
Create brand color palette
Select typography
Define imagery style
Develop brand guidelines
Brand Experience
Assess customer journey
Evaluate touchpoints and interactions
Ensure brand consistency across platforms
Gather feedback for continuous improvement
Digital Presence
Optimize website for branding
Establish social media strategy
Create content marketing plan
Monitor online reputation
Measurement and Evaluation
Define key performance indicators (KPIs)
Set up tracking mechanisms
Analyze brand performance regularly
Adjust strategies based on insights
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