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selling process for a advertising campagne

Initial client meeting

Understand client's goals and objectives for the advertising campaign

Identify target audience and key messages

Determine budget and timeline for the campaign

Discuss potential channels and tactics for reaching the target audience

Developing a proposal

Outline proposed campaign strategy and tactics

Detail timeline and deliverables for the campaign

Provide estimated costs for each aspect of the campaign

Include measurement and reporting plan for tracking success

Presenting the proposal

Schedule a follow-up meeting with the client to present the proposal

Walk through each aspect of the proposal and explain rationale behind recommendations

Address any questions or concerns the client may have

Discuss next steps and timeline for moving forward

Client approval and contract

Obtain client approval on the proposal

Finalize contract outlining scope of work, costs, and timeline

Ensure all parties are clear on expectations and deliverables

Sign contract and establish payment terms

Campaign execution

Kick off campaign with internal team and client stakeholders

Implement tactics outlined in the proposal

Monitor campaign performance and make adjustments as needed

Provide regular updates to the client on progress and results

Campaign evaluation

Measure campaign performance against established goals

Analyze key metrics and compare to benchmarks

Prepare a comprehensive report on the campaign's success

Schedule a final meeting with the client to review results and discuss recommendations for future campaigns

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