build a webinar funnel

Preparing for the Webinar

  • Clearly define the main objective of the webinar
  • Choose a specific topic that aligns with the objective
  • Identify the specific demographic or industry the webinar is targeting
  • Research and understand the needs and pain points of the target audience
  • Select a suitable date and time that accommodates the target audience
  • Decide on the duration of the webinar, considering the content and engagement
  • Research and compare different webinar platforms or software options
  • Consider factors such as features, pricing, user-friendliness, and integration capabilities
  • Craft a catchy and informative title that grabs attention
  • Write a compelling description that outlines the benefits and key takeaways of the webinar
  • Determine the key points and structure of the presentation
  • Create visually appealing slides with relevant content, images, and graphics
  • Identify any supplementary materials or resources that can enhance the webinar
  • Create handouts, worksheets, or guides that align with the webinar content
  • Choose a platform or software to host the registration page or form
  • Design and set up the registration page/form, capturing necessary attendee information
  • Build a dedicated landing page or update an existing website page for the webinar
  • Include relevant details, such as the webinar date, time, benefits, and a call-to-action

Promoting the Webinar

Hosting the Webinar

Post-Webinar Follow-up