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Conduct keywords research and optimization

Define the target audience and goals for the keyword research

Use keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs

Identify short-tail and long-tail keywords relevant to the target audience and goals

Analyze keyword competition and search volume

Prioritize keywords based on relevance, competition, and search volume

Create a list of primary and secondary keywords for optimization

Incorporate primary and secondary keywords into website content, meta tags, and URLs

Use keywords naturally and strategically throughout the content

Optimize images with relevant keywords in alt text and file names

Create internal links with keyword-rich anchor text

Monitor keyword performance and make adjustments as needed

Test different keyword variations to improve search visibility and rankings

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