song promotion checklist

Define the purpose/goals of the song promotion checklist

Finalize the song (recording, mixing, mastering)

Create high-quality artwork and visuals

Prepare a press release or artist bio

Plan the release date and strategy

Create a professional music video (if applicable)

Set up a landing page or website for the song release

Create and optimize social media profiles (Facebook, Instagram, Twitter, etc.)

Develop a content calendar for social media posts

Engage with your audience and build a fanbase

Share teasers and behind-the-scenes content

Submit the song to music blogs, playlists, and online radio stations

Reach out to influencers and tastemakers for potential features or collaborations

Utilize online music platforms (Spotify, Apple Music, SoundCloud) for distribution

Run targeted online ads to reach a wider audience

Plan and organize a release party or live performance

Send press releases to local media outlets (newspapers, radio stations)

Contact local venues for potential gigs or showcases

Network with other musicians and industry professionals

Distribute physical copies of the song (CDs, USB drives)

Create merchandise related to the song for sale at shows or online

Create a captivating press kit with high-resolution photos and artist information

Develop a compelling artist biography and song description

Design eye-catching posters and flyers for shows and events

Produce merchandise (t-shirts, posters, stickers) featuring the song or artwork

Prepare a professional EPK (Electronic Press Kit) for digital distribution

Track and analyze the song's performance on streaming platforms and social media

Collect feedback and reviews from fans and industry professionals

Assess the effectiveness of different promotional strategies and adjust for future releases

Plan follow-up activities, such as music videos for other songs on the album

Engage with your audience and continue promoting the song even after the release