branding first interview and briefing
Pre-Interview Preparation
- Research the company's website and social media accounts
- Read recent news articles or press releases about the company
- Look for information about their target audience and competitors
- Request any brand guidelines or materials from the company
- Review the brand guidelines to understand the company's visual identity and tone of voice
- Consider asking about the company's brand positioning and messaging
- Ask about any recent branding projects or initiatives
- Inquire about the company's future branding goals and challenges
- Reach out to the interviewer to confirm the date and time of the interview
- Clarify the location of the interview and any necessary directions or parking information
- Identify key decision-makers within the company
- Include representatives from different departments or teams
- Consider external stakeholders such as clients or customers
- Outline the main objectives of the interview
- Break down the topics or questions to be discussed
- Allocate time for each agenda item
- Review the goals and objectives of the branding project
- Determine the key areas that require clarification or improvement
- Consider any specific concerns or challenges that stakeholders may have
- Define the project milestones and deliverables
- Estimate the time required for each task or phase
- Consider dependencies and potential delays
- Calculate the estimated costs for branding activities
- Include expenses for design, marketing, and any external services
- Allocate a contingency budget for unforeseen expenses
- Review existing market research or customer profiles
- Identify the demographics, needs, and preferences of the target audience
- Consider any changes or updates in the audience demographics
- Stay updated with industry publications, blogs, or reports
- Identify emerging trends or innovative branding strategies
- Consider how these trends could impact the company's branding
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