setup new website
Website Planning and Research
- Determine the main objective(s) of the website, such as selling products, providing information, or generating leads.
- Establish specific goals that align with the purpose, like increasing sales, improving customer engagement, or enhancing brand awareness.
- Gather information about the target market, including demographics, preferences, and buying behavior.
- Analyze competitors' websites to identify their strengths, weaknesses, and unique selling propositions.
- Consider pricing, product range, user experience, and marketing strategies employed by competitors.
- Define the characteristics of the ideal customers, including age, gender, location, interests, and pain points.
- Use market research data to create detailed buyer personas, representing different customer segments.
- Include information about their motivations, goals, objections, and preferred communication channels.
- List the essential features your website must have to meet the defined purpose and goals.
- Consider features like product catalog, shopping cart, payment gateway, customer reviews, search functionality, and social media integration.
- Take into account functionalities such as user registration, account management, order tracking, and customer support options.
Use in Manifestly