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Obszerny przewodnik dotyczący pozycjonowania lokalnego

1. Research and Analysis

  • Define the specific demographics and characteristics of the target audience
  • Identify the local market and its unique needs and preferences
  • Use keyword research tools to find keywords that are relevant to the local area
  • Analyze search volume and competition for these keywords
  • Identify competitors in the local market
  • Analyze their website's local SEO strategies, including keywords, content, and backlinks
  • Assess the website's current local SEO efforts, including keyword optimization, on-page SEO, and local citations
  • Identify areas for improvement and opportunities for growth
  • Identify relevant local online directories and review sites
  • Analyze the website's presence and reputation on these platforms
  • Identify any opportunities to improve visibility and reputation
  • Research individuals or organizations that have influence in the local industry
  • Identify local media outlets, such as newspapers, TV stations, or radio stations
  • Identify local events and activities that are relevant to the target audience or industry
  • Consider opportunities for participation or promotion
  • Conduct searches for relevant keywords in the local area
  • Analyze the search engine result pages, including featured snippets, local pack, and organic results
  • Identify opportunities to optimize for local search

2. On-Page Optimization

3. Google My Business (GMB) Optimization

4. Local Citations and Directory Listings

5. Local Content Creation

6. Social Media and Online Reputation Management

7. Local Link Building

8. Tracking and Analytics

9. Ongoing Monitoring and Maintenance

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