Google My Business Basic Informations Checklist (Initial Checkup)

Business Information Section

Verify that the business name is correct and matches the official name.

Ensure that the business address is accurate and up to date.

Confirm that the phone number listed is correct and working.

Check that the business hours are accurate and reflect any seasonal changes.

Make sure that the business category is relevant and specific.

Double check that the website URL is correct and leads to the official business website

Verify that the business description is informative, engaging, and accurately represents the services offered

Confirm that the business logo or profile picture is high quality and professional looking

Ensure that the business photos are up to date, showcasing the products, services, and atmosphere of the business

Check that the services or products offered are clearly listed and accurately described

Profile Optimization Section

Upload high-quality photos of the business, including the logo and interior/exterior shots.

Write a compelling business description that includes relevant keywords.

Add a link to the business website for easy access.

Include any additional services or amenities offered by the business.

Encourage customers to leave reviews by responding to existing ones.

Update business hours, including any special holiday hours

Add a phone number for customers to contact the business directly

Include a menu or list of services offered by the business

Verify the business address and make sure it is accurate

Add a virtual tour of the business location, if available

Verification and Security Section

Verify the business listing with Google through the verification process.

Ensure that only authorized users have access to the Google My Business account.

Monitor the listing regularly for any unauthorized changes or updates.

Set up two-factor authentication for added security.

Regularly review and update login credentials for the Google My Business account

Enable email notifications for any changes made to the listing

Implement strong password policies for all users with access to the account

Remove any unauthorized users from the account and update permissions accordingly

Stay informed about any security updates or alerts from Google My Business

Insights and Analytics Section

Review the performance metrics provided by Google My Business Insights.

Track key metrics such as views, clicks, and customer actions.

Use the data to make informed decisions to improve the business listing.

Monitor customer interactions and respond promptly to inquiries or reviews.

Create custom UTM parameters for tracking GMB traffic in Google Analytics

Set up goals in Google Analytics to track conversions from GMB

Monitor trends in customer behavior and adjust strategies accordingly

Utilize third-party tools like Yext or Moz Local for additional insights and analysis

Additional Recommendations Section

Utilize Google Posts to share updates, promotions, or events with customers.

Add a virtual tour of the business using Google Maps Street View.

Respond to customer inquiries and reviews in a timely and professional manner.

Update the business information regularly to keep it current and relevant.

Encourage satisfied customers to leave positive reviews on your Google My Business page

Utilize Google Q&A feature to provide helpful information about your business

Add high-quality photos of your products, services, and team members to attract customers

Monitor and respond to Google My Business messages promptly to engage with potential customers

Use Google My Business Insights to track the performance of your listing and make data-driven decisions