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skelaton checklist for Social media PAID CAMAPIGN

Pre-Campaign Planning

Define campaign objectives

Identify target audience

Determine campaign budget

Select social media platforms for advertising

Research and select appropriate ad formats (e.g., image, video, carousel)

Set campaign duration and schedule

Platform-Specific Considerations

Facebook

Create a Business Manager account

Set up Facebook Ads Manager

Define campaign objectives (awareness, consideration, conversion)

Set campaign budget and bidding strategy

Create custom audiences or use Facebook's targeting options

Develop compelling ad creatives

Set up tracking pixels for conversion tracking

Determine campaign placement (News Feed, Instagram, Audience Network)

Set ad scheduling and frequency capping

Establish campaign optimization and measurement metrics

Instagram

Create an Instagram Business account

Link Facebook Ads Manager to Instagram

Define campaign objectives (awareness, consideration, conversion)

Set campaign budget and bidding strategy

Develop visually appealing ad creatives

Utilize Instagram-specific targeting options

Set up tracking pixels for conversion tracking

Determine campaign placement (Feed, Stories, Explore)

Set ad scheduling and frequency capping

Establish campaign optimization and measurement metrics

Twitter

Create a Twitter Ads account

Define campaign objectives (awareness, consideration, conversion)

Set campaign budget and bidding strategy

Develop concise and engaging ad creatives

Utilize Twitter-specific targeting options (hashtags, keywords, followers)

Set up tracking pixels for conversion tracking

Determine campaign placement (Promoted Tweets, Promoted Accounts)

Set ad scheduling and frequency capping

Establish campaign optimization and measurement metrics

Campaign Execution and Management

Launch campaigns on selected platforms

Create and set up ad campaigns on selected social media platforms
Ensure all necessary targeting options, ad formats, and creative assets are in place
Set campaign budgets and bidding strategies

Monitor campaign performance regularly

Use platform analytics tools to track key performance metrics such as impressions, clicks, conversions, and costs
Analyze data to identify trends or areas for improvement
Monitor campaign reach, frequency, and engagement metrics

Optimize ads based on performance data (CTR, conversion rate, etc.)

Identify underperforming ads and make necessary changes to improve performance
Test different ad copy, images, and calls-to-action
Adjust targeting parameters to reach the most relevant audience

Adjust bidding strategies as needed

Analyze bidding performance and adjust bids to optimize campaign results
Consider factors such as ad position, competition, and budget constraints
Experiment with bid strategies like automated bidding or manual bidding

A/B test ad variations and audiences

Create multiple versions of ads with different variations (e.g., headlines, images, targeting)
Split the audience into segments and allocate ad versions to each segment
Analyze performance data to identify the most effective ad variations and audience segments

Respond to comments, messages, and inquiries promptly

Regularly monitor comments, messages, and inquiries on social media platforms
Respond promptly and courteously to engage with the audience
Address any concerns or questions raised by users

Monitor and manage ad spend to stay within budget

Regularly review ad spend against allocated budget
Identify any discrepancies or unexpected changes in ad spend
Make necessary adjustments to ensure the campaign stays within budget

Stay updated with platform policies and guidelines

Regularly review platform policies and guidelines for advertising
Stay informed about any updates or changes that may affect campaign compliance
Ensure all ads and campaigns adhere to the platform's policies

Monitor competitor campaigns and industry trends

Monitor competitor ad campaigns to identify potential opportunities or threats
Analyze competitor strategies, messaging, and targeting
Stay updated with industry trends and incorporate relevant insights into campaigns

Post-Campaign Analysis

Collect and analyze campaign performance data

Review key metrics and KPIs

Identify successes and areas for improvement

Generate a comprehensive campaign performance report

Compare results against campaign objectives

Extract insights for future campaigns

Share findings with relevant stakeholders

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