start up etsy shop

Shop Set-Up

  • Brainstorm a list of potential shop names
  • Research existing Etsy shop names to avoid duplicates
  • Choose a name that reflects your brand and is easy to remember
  • Design a visually appealing banner and logo using graphic design software
  • Ensure the banner and logo are consistent with your brand identity
  • Use high-resolution images and clear typography
  • Describe your shop and the products you sell in a clear and concise manner
  • Highlight unique selling points and what sets your shop apart
  • Use compelling language and include relevant keywords for SEO
  • Determine your shipping methods and rates
  • Decide on your return/exchange policy
  • Include any additional policies such as custom orders or wholesale
  • Browse Etsy's categories and choose the most relevant ones for your products
  • Create tags that accurately describe your products and are commonly searched by buyers
  • Use a combination of broad and specific tags
  • Capture well-lit and properly composed photos of your products
  • Use a neutral background to showcase the product
  • Ensure the photos are high-resolution and show different angles of the product
  • Sign up for a PayPal account or other payment gateway
  • Connect your PayPal or payment gateway account to your Etsy shop
  • Choose the payment methods you want to offer in your shop
  • Create shipping profiles based on different product sizes and weights
  • Determine shipping rates based on your carrier's pricing and packaging materials
  • Consider offering free shipping or flat-rate shipping options

Product Listing

Marketing and Promotion

Customer Service

Order Fulfillment

Shop Maintenance

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