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CHECKLIST FOR MARKETING PLAN

Market Research

Identify target market demographics

Analyze competitors in the area

Conduct surveys or focus groups to gather feedback

Strategic Goals

Determine short-term and long-term marketing objectives

Establish brand positioning and messaging

Set budget for marketing initiatives

Marketing Channels

Choose appropriate advertising platforms (social media, print, online)

Develop a content calendar for regular promotions

Create partnerships with local businesses or influencers

Promotional Tactics

Plan special events or promotions to attract customers

Develop loyalty programs or discounts for repeat business

Utilize email marketing campaigns to engage with customers

Performance Metrics

Track key performance indicators (KPIs) such as website traffic or social media engagement

Analyze return on investment (ROI) for each marketing initiative

Adjust strategies based on data and customer feedback.

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