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> processo comercial
processo comercial
Pre-Sales
Lead Generation
Identify target market
Develop lead generation strategies
Execute lead generation activities (advertising, content marketing, etc.)
Lead Qualification
Implement lead qualification criteria
Evaluate and score leads based on criteria
Determine lead prioritization
Sales Funnel Management
Create sales funnel stages
Track leads through each stage
Analyze sales funnel performance regularly
Sales
Prospecting
Identify potential customers
Gather information on prospects
Analyze prospect's needs and pain points
Initial Contact
Develop a script or approach for initial contact
Make initial contact with prospects
Introduce company and offerings
Needs Analysis
Conduct detailed needs analysis with prospects
Understand prospect's requirements and expectations
Determine how the company can meet those needs
Proposal and Presentation
Prepare a tailored proposal for the prospect
Create a compelling presentation
Address prospect's concerns and objections
Negotiation and Closing
Negotiate terms and conditions
Address any remaining objections
Finalize the sale and obtain signed contract
Post-Sales
Order Processing
Ensure accurate order entry
Coordinate with relevant departments (operations, finance, logistics, etc.)
Confirm order details with the customer
Customer Support
Provide ongoing support to customers
Address any issues or concerns promptly
Maintain positive customer relationships
Upselling and Cross-selling
Identify opportunities for additional sales
Present upselling or cross-selling options to customers
Follow up on potential opportunities
Customer Feedback and Satisfaction
Collect feedback from customers
Measure customer satisfaction levels
Take corrective actions if necessary
Reporting and Analysis
Sales Performance Tracking
Track and monitor sales performance metrics
Analyze sales data and trends
Identify areas for improvement
Competitor Analysis
Research and analyze competitor strategies
Identify competitive advantages and weaknesses
Adapt sales approach accordingly
Sales Forecasting
Estimate future sales based on historical data and market trends
Adjust forecasts as necessary
Communicate forecasts to relevant stakeholders
Note: This checklist is merely a general guide and can be customized based on specific business requirements and industry.
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