create a marketing plan

Research and Analysis

  • Review customer data and demographics to identify key target markets
  • Segment customers based on factors such as age, gender, location, and interests
  • Gather data through surveys, interviews, and focus groups
  • Analyze customer feedback and purchase patterns to uncover insights
  • Research competitors' products, pricing, and distribution channels
  • Evaluate their advertising, promotions, and social media presence
  • Stay updated on industry publications, reports, and news
  • Analyze market data and trends to identify opportunities and threats
  • Evaluate marketing team's skills, expertise, and resources
  • Assess budget, technology, and infrastructure available for marketing activities

Setting Objectives

Defining the Marketing Strategy

Budgeting

Implementation and Execution

Measurement and Evaluation

Review and Refinement

Related Checklists