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Marketing digital : la Check list

Website Optimization

Ensure website is mobile-friendly

Check website loading speed

Optimize meta tags and descriptions

Update content regularly

SEO Strategy

Conduct keyword research

Optimize website for search engines

Build quality backlinks

Monitor and analyze website traffic

Content Marketing

Develop a content calendar

Create engaging and relevant content

Promote content through social media

Measure content performance

Social Media Marketing

Establish a social media strategy

Create and optimize social media profiles

Engage with followers and respond to comments

Track social media metrics

Email Marketing

Build an email subscriber list

Design mobile-responsive email templates

Personalize email campaigns

Monitor email open and click-through rates

Paid Advertising

Set up Google AdWords account

Create targeted ads

Monitor ad performance and adjust as needed

Track ROI of paid campaigns

Analytics and Reporting

Set up Google Analytics

Monitor website traffic and user behavior

Track key performance indicators (KPIs)

Generate monthly reports for stakeholders

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