New Hotel Opening Checklist

General Planning and Preparation

  • Gather information about the local market, including supply and demand, competition, and potential customer preferences.
  • Analyze the feasibility of opening a new hotel in the target location based on market conditions, financial projections, and other factors.
  • Identify the specific customer segments that the hotel will target.
  • Develop a positioning strategy that differentiates the hotel from competitors and appeals to the target market.
  • Create a detailed business plan that outlines the hotel's concept, target market, marketing strategies, operational plans, and financial projections.
  • Estimate revenue and expenses to determine the hotel's profitability and potential return on investment.
  • Identify potential sources of funding, such as loans, investors, or partnerships.
  • Prepare a compelling investment proposal to secure the necessary funding for the hotel's development and operations.
  • Research and understand the permits and licenses required to operate a hotel in the target location.
  • Complete the necessary applications and documentation to obtain the permits and licenses.
  • Determine the legal structure for the hotel, such as a corporation or limited liability company.
  • Consult with legal professionals to draft contracts and agreements, including leases, vendor agreements, and employment contracts.
  • Break down the hotel development process into specific tasks and set deadlines for each task.
  • Estimate the costs associated with each task to create a comprehensive budget for the project.
  • Consider factors such as accessibility, proximity to attractions or business centers, and potential for future growth.
  • Negotiate lease or purchase agreements to secure the chosen location.
  • Identify and hire architects, interior designers, and other professionals with experience in hotel design.
  • Collaborate with the team to develop a functional and visually appealing hotel design and layout.
  • Research existing hotels in the target market to understand their offerings, pricing, and customer reviews.
  • Identify opportunities to differentiate the new hotel by offering unique amenities, services, or experiences.
  • Define the hotel's brand identity, including its name, logo, and visual elements.
  • Create a marketing plan that includes online and offline advertising, social media presence, and partnerships with travel agencies or online booking platforms.
  • Research and select suppliers and vendors for various hotel needs, such as food and beverage, linens, and amenities.
  • Negotiate contracts and establish relationships to ensure reliable and timely delivery of goods and services.
  • Identify the staffing requirements for different departments, such as front desk, housekeeping, and food service.
  • Create a recruitment plan to attract qualified candidates and develop a training program to onboard and train new staff members.
  • Reach out to local community organizations, tourism boards, and government agencies to introduce the new hotel and seek collaboration opportunities.
  • Participate in community events and initiatives to contribute to the local economy and build relationships with stakeholders.
  • Identify potential risks and emergencies that could occur in the hotel, such as fire, natural disasters, or security threats.
  • Develop protocols and procedures to respond to emergencies, evacuate guests and staff, and communicate with relevant authorities.
  • Assess the hotel's potential environmental impact and identify areas for improvement, such as energy efficiency, waste management, and water conservation.
  • Develop and implement initiatives to reduce the hotel's carbon footprint and promote sustainable practices.
  • Perform thorough testing of all hotel systems, including HVAC, plumbing, electrical, and IT infrastructure.
  • Conduct inspections to ensure compliance with safety regulations and confirm that all facilities are ready for operation.

Design and Construction

Human Resources and Staffing

Operations and Systems

Sales and Marketing

Pre-Opening Marketing and PR

Pre-Opening Checklist for Guest Services

Pre-Opening Checklist for Food and Beverage

Pre-Opening Checklist for Sales and Revenue

Pre-Opening Checklist for Housekeeping

Pre-Opening Checklist for Engineering and Maintenance

Pre-Opening Checklist for Finance and Accounting

Pre-Opening Checklist for IT and Technology

Pre-Opening Checklist for Security and Safety

Related Checklists