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> eDM asset creation checklist
eDM asset creation checklist
Quality Assurance Checklist
Create initial design drafts for approval
Incorporate brand guidelines and ensure consistency
Ensure email is mobile responsive
Test design on Outlook live, 2013, 2016, and 2019
Test design on Gmail (Chrome, Firefox, Edge)
Test design on Yahoo (Chrome, Firefox, Edge)
Test design on iPhone 11 and 11 Pro
Test design on Firefox and Chrome views
Proofread all copy for accuracy and consistency
Test email in different email clients and browsers
Check for broken links and images
Confirm email renders correctly on all specified devices and browsers
Conduct Litmus test
Ensure asset has online URL version
Check email subject line for relevance and clarity
Verify all dynamic content is working properly
Check for correct personalization fields
Confirm all hyperlinks are working and redirecting to the correct landing pages
Ensure all tracking codes are properly implemented for analytics
Test email load time to ensure optimal performance
Validate unsubscribe link and ensure compliance with email regulations
Check for proper email header and footer inclusion
Ensure proper alt text is included for all images
Verify email layout and spacing is consistent across different devices and browsers
Test email in dark mode settings
Review accessibility considerations such as font size and color contrast
Confirm email is optimized for both desktop and mobile viewing experiences
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