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Open house checklist

Pre-Event Planning

Determine the date and time of the open house

Prepare a marketing plan to promote the event

Create property brochures or flyers

Notify neighbors of the upcoming open house

Property Preparation

Clean and declutter the entire property, including all rooms, closets, and storage areas

Make necessary repairs or touch-ups

Stage the property to enhance its appeal

Ensure all lights and fixtures are in working condition

Set the temperature to a comfortable level

Remove personal items and valuables

Improve curb appeal by mowing the lawn, landscaping, and tidying up the exterior

Marketing and Advertising

Advertise the open house on real estate websites, social media platforms, and local newspapers

Install directional signs in the surrounding area to guide potential buyers

Prepare and distribute email or text invitations to clients and prospects

Utilize virtual tours or video walkthroughs to showcase the property

Consider targeted digital advertising to reach specific buyer demographics

Event Day Setup

Arrive early to set up signs, balloons, and banners to attract attention

Ensure all doors, windows, and blinds are open to let in natural light

Set up a welcoming table with property brochures, business cards, and a sign-in sheet

Place strategic signage throughout the property to highlight its features

Provide refreshments, such as water and light snacks, for visitors

Test all audiovisual equipment if you plan to use it during the open house

During the Open House

Greet visitors as they arrive and engage in conversation to understand their needs

Give a brief introduction and provide property brochures to interested buyers

Offer guided tours, highlighting key features and answering questions

Encourage visitors to leave their contact information on the sign-in sheet

Take note of any feedback or suggestions from visitors

Follow up with potential buyers after the open house to gauge interest

Post-Event Follow-Up

Send personalized thank-you notes or emails to attendees

Share feedback with the property owner and discuss any necessary adjustments

Evaluate the success of the open house based on the number of attendees, inquiries, and potential offers

Update the property's listing with any new information or changes

Continue marketing efforts for the property to attract potential buyers

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