Process to start the construction and sales of an off plan real estate project
Pre-Construction Phase
Construction Phase
Sales and Marketing Phase
- Identify target market segments and develop messaging and positioning strategies
- Determine pricing and discount strategies
- Create a timeline and budget for the marketing and sales activities
- Design and produce high-quality brochures showcasing the project features and benefits
- Develop a user-friendly website with detailed project information and virtual tours
- Place advertisements in relevant real estate publications and online platforms
- Plan and schedule open house events to allow potential buyers to visit the project site
- Arrange guided property tours to showcase the project's amenities and features
- Host special events or launch parties to create buzz and attract potential buyers
- Recruit and train a team of experienced sales professionals
- Provide ongoing sales training and support to keep the team informed and motivated
- Empower the sales team to negotiate deals and address buyer concerns
- Select and implement a CRM system to manage customer data and track sales leads
- Train the sales team on how to use the CRM system effectively
- Regularly update and maintain the CRM system with accurate and relevant information
- Develop attractive incentives such as early-bird discounts or free upgrades
- Collaborate with financial institutions to provide competitive financing options to buyers
- Communicate incentives and financing options effectively to potential buyers
- Prepare sales contracts with the help of legal professionals
- Ensure all necessary documents are in place and accurately filled out
- Collect deposits from buyers according to the agreed-upon terms
- Establish a dedicated customer support team to address buyer inquiries and concerns
- Keep buyers informed about project progress and updates through regular communication
- Provide timely assistance and guidance throughout the buying process
- Coordinate with legal professionals to prepare necessary transfer documents
- Ensure all legal requirements are met for the transfer of property ownership
- Assist buyers in completing required paperwork and facilitate the transfer process
- Finalize sales transactions and handle all necessary paperwork
- Provide buyers with a smooth and efficient closing process
- Follow up with buyers after the sale to ensure their satisfaction and address any concerns
Use in Manifestly