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artwork submission

File Format and Requirements

File Format:* Ensure the artwork is in the required file format (e.g., JPEG, PNG, PDF).

Resolution:* Check that the artwork has the appropriate resolution for the intended use (e.g., 300 dpi for print, 72 dpi for web).

Color Mode:* Verify that the artwork is in the correct color mode (e.g., CMYK for print, RGB for web).

Bleed:* If necessary, confirm that the artwork includes the required bleed area.

Fonts:* Ensure all fonts used in the artwork are embedded or outlined.

File Size:* Check that the file size meets the specified limits.

Design and Layout

Dimensions:* Verify that the artwork matches the required dimensions for the intended medium (e.g., print ad, social media post).

Orientation:* Confirm that the artwork is in the correct orientation (e.g., landscape, portrait).

Margins:* Check if there are any specific margin requirements and ensure they are met.

Logo Placement:* Verify that the organization's logo is appropriately placed and sized according to brand guidelines.

Image Quality:* Ensure that all images in the artwork are of high quality and do not appear pixelated or distorted.

Text Legibility:* Check that all text in the artwork is clear, readable, and properly aligned.

Spacing and Alignment:* Verify that elements in the artwork are appropriately spaced and aligned.

Content and Compliance

Message and Call to Action:* Review the artwork to ensure it effectively conveys the desired message and includes a clear call to action.

Brand Identity:* Confirm that the artwork aligns with the organization's brand guidelines and reflects the desired brand image.

Legal Compliance:* Ensure that the artwork complies with all relevant laws, regulations, and industry standards.

Copyright and Usage Rights:* Verify that all images, fonts, and other elements used in the artwork have the necessary copyright permissions and usage rights.

Proofreading:* Thoroughly proofread all text in the artwork for spelling, grammar, and punctuation errors.

Design Consistency:* Check that the artwork maintains consistency with previous advertising materials and campaigns.

Submission Details

Deadline:* Note the deadline for artwork submission and ensure it is met.

Delivery Method:* Determine the preferred method for submitting the artwork (e.g., email, file-sharing platform) and follow the specified instructions.

Accompanying Information:* Include any required information or documentation along with the artwork submission (e.g., campaign details, target audience).

Review and Approval

Internal Review:* Conduct an internal review of the artwork to ensure it meets all requirements and aligns with the organization's goals.

Client/Management Approval:* Seek feedback and approval from relevant stakeholders or clients before finalizing the artwork.

Backup and Storage

Backup:* Create a backup of the finalized artwork and store it in a secure location.

File Naming and Organization:* Ensure that the artwork files are appropriately named and organized for easy retrieval in the future.

Communication and Follow-up

Confirmation:* Send a confirmation email to acknowledge the successful submission of the artwork.

Follow-up:* Maintain open communication with the advertising organization to address any potential issues or additional requirements.

Note: This checklist is a general guide and can be customized based on the specific requirements and processes of each advertising organization.

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