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List most relevant SEO kpi to study

Keyword Performance Metrics

Keyword Rankings*: Monitor the rankings of your target keywords on search engine results pages (SERPs).

Keyword Visibility*: Measure the visibility of your website for specific keywords across search engines.

Keyword Difficulty*: Analyze the competitiveness of your target keywords and evaluate their difficulty level.

Keyword Search Volume*: Assess the monthly search volume for target keywords to identify high-demand terms.

Organic Traffic Metrics

Organic Traffic*: Track the overall volume of organic traffic your website receives from search engines.

Organic Traffic Growth*: Monitor the percentage increase or decrease in organic traffic over time.

Organic Click-Through Rate (CTR)*: Measure the rate at which users click on your website's organic search results.

Bounce Rate*: Evaluate the percentage of visitors who leave your website after viewing only one page.

On-Page Optimization Metrics

Page Load Speed*: Assess the speed at which your website's pages load for optimal user experience.

Meta Tags*: Ensure relevant meta tags are optimized for each page, including titles, descriptions, and keywords.

Header Tags*: Properly structure your content using hierarchical header tags (H1, H2, etc.) for improved readability and SEO.

Internal Linking*: Optimize internal links to help search engines discover and navigate your website effectively.

Backlink Metrics

Backlink Quantity*: Monitor the number of external websites that link back to your website.

Backlink Quality*: Evaluate the authority and relevance of the websites linking back to your site.

Referring Domains*: Track the number of unique domains that provide inbound links to your website.

Anchor Text*: Analyze the anchor text used in backlinks to ensure it aligns with your target keywords.

User Engagement Metrics

Average Session Duration*: Measure the average time users spend on your website per session.

Pages per Session*: Assess the average number of pages users visit during a single session.

Conversion Rate*: Evaluate the percentage of users who complete desired actions on your website, such as making a purchase or filling out a form.

Social Media Engagement*: Monitor the level of engagement and interactions your website receives on various social media platforms.

Mobile Optimization Metrics

Mobile Traffic*: Track the percentage of website traffic originating from mobile devices.

Mobile Page Load Speed*: Assess the speed at which your website's pages load on mobile devices.

Mobile Responsiveness*: Ensure your website is optimized for mobile devices, providing a seamless user experience.

Mobile-Friendly Design*: Evaluate the design elements of your website to ensure they are mobile-friendly.

Local SEO Metrics (if applicable)

Local Search Rankings*: Monitor the rankings of your business in local search results.

Local Citations*: Assess the number and accuracy of online directories and listings that include your business information.

Google My Business Performance*: Evaluate the performance of your Google My Business profile, including reviews, ratings, and engagement.

Local Organic Traffic*: Track the volume of organic traffic originating from local searches.

Note: This checklist may vary based on specific business goals, industry, and target audience.

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