create a marketing checklist for an online head/smoke shop selling smoke supplies

Ensure website is mobile-friendly

Verify all product descriptions are clear and accurate

Optimize images for quick loading times

Implement SEO strategies for better search engine visibility

Create engaging posts showcasing new products

Utilize paid advertising on platforms like Facebook and Instagram

Interact with followers by responding to comments and messages promptly

Collaborate with influencers in the smoking community for promotions

Build a subscriber list by offering discounts or freebies

Send out regular newsletters with product updates and promotions

Personalize emails to increase engagement

Monitor open rates and click-through rates to optimize campaigns

Offer multiple communication channels for customer inquiries

Provide detailed information on shipping times and policies

Resolve any customer complaints or issues promptly

Request feedback from customers to improve services

Use tools like Google Analytics to track website traffic and user behavior

Monitor conversion rates to identify areas for improvement

Analyze the success of marketing campaigns to allocate resources effectively

Regularly review KPIs to measure overall business performance

Set up goal tracking in Google Analytics to measure specific actions on your website, such as purchases or newsletter sign-ups

Utilize A/B testing to compare different versions of your website or marketing campaigns to see which performs better

Monitor social media analytics to track engagement, reach, and conversion rates from your social media efforts

Set up alerts in Google Analytics to be notified of any sudden drops in website traffic or other key metrics

Use heatmapping tools to see where users are clicking or scrolling on your website to identify areas for improvement in user experience