how to build an SEA process

Planning Phase

Identify goals and objectives for the SEA process

Define target audience and key messaging

Research keywords and competition

Develop a budget for the SEA campaign

Create a timeline for implementation and launch

Determine key performance indicators (KPIs) for measuring success

Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats

Outline a strategy for ad copy and creative design

Select appropriate platforms for running SEA ads

Implementation Phase

Create compelling ad copy

Set up Google Ads account

Develop landing pages for ad campaigns

Launch initial campaigns and monitor performance

Conduct keyword research to identify target keywords

Set budget limits for each campaign

Create ad groups based on keyword themes

Implement conversion tracking to monitor campaign performance

Test different ad variations to optimize performance

Monitor and adjust bids to maximize ROI

Set up ad extensions to improve ad visibility

Implement A/B testing for ad copy and landing pages

Monitor competitor campaigns and adjust strategy accordingly

Optimization Phase

Analyze campaign data and make adjustments as needed

A/B test ad copy and landing pages

Optimize keyword bids and targeting settings

Implement conversion tracking and measure ROI

Conduct competitor analysis to identify areas for improvement

Utilize ad extensions to improve ad performance

Test different ad formats and placements to determine best performing options

Use audience targeting options to refine target audience

Monitor ad performance regularly and make adjustments based on performance data

Scaling Phase

Expand keyword list and target new audiences

Increase budget for successful campaigns

Explore new ad formats and placements

Monitor and report on overall campaign performance

Test different bidding strategies to maximize ROI

Conduct A/B testing on ad creatives and messaging

Collaborate with influencers or industry partners for co-branded campaigns

Implement remarketing tactics to target previous website visitors

Analyze customer data and behavior to refine targeting strategies

Utilize advanced analytics tools to track and optimize campaign performance

Evaluation Phase

Review key performance indicators and compare to initial goals

Identify areas for improvement and future growth opportunities

Document lessons learned for future SEA campaigns

Adjust strategies for ongoing success.

Conduct a thorough analysis of the overall performance of the SEA campaign

Review the effectiveness of individual keywords, ad copy, and landing pages

Gather feedback from customers and stakeholders on their experience with the campaign

Compare the performance of the SEA campaign to other marketing channels

Identify any unexpected challenges or obstacles encountered during the campaign

Determine the ROI of the SEA campaign and make recommendations for future investment

Evaluate the impact of seasonality and market trends on the campaign's performance

Consider the competitive landscape and how it may have influenced the campaign's results