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a local seo audit checklist analysis

Check for mobile responsiveness

Evaluate website loading speed

Confirm website URL structure is optimized for SEO

Check for proper use of title tags and meta descriptions

Verify website has clear and concise content

Ensure GMB listing is claimed and verified

Confirm business name, address, and phone number (NAP) are consistent

Check for accurate business hours

Verify GMB profile is complete with photos, categories, and business description

Evaluate customer reviews and respond to any negative feedback

Check for consistency of NAP information across all online directories

Verify business listings on top citation sites like Yelp, Yellow Pages, and TripAdvisor

Evaluate citation quality and authority of websites linking back to your business

Monitor and update citations regularly to maintain accuracy

Research and identify relevant local keywords for your business

Optimize website content, meta tags, and headings with local keywords

Monitor keyword rankings and track performance using Google Analytics

Use keyword research tools to find new opportunities for local SEO optimization

Identify top local competitors in your industry

Analyze competitor websites for SEO strengths and weaknesses

Compare GMB profiles, citation sources, and keyword rankings with competitors

Develop strategies to outperform competitors in local search results

Evaluate social media profiles for consistency with NAP information

Monitor social media engagement and interactions with customers

Post regular updates and promotions to encourage customer engagement

Use social media analytics tools to track performance and adjust strategies accordingly

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