branding checklist
Brand Strategy
- Create customer personas based on demographics, behavior, and needs
- Research target audience preferences and habits
- Brainstorm core values that represent your brand
- Define the tone and voice of your brand
- Analyze competitors' branding strategies
- Gather customer feedback through surveys or interviews
- Establish measurable goals for brand awareness and recognition
- Define specific objectives for brand positioning and market share
Brand Identity
- Consider hiring a professional designer
- Ensure the logo is scalable and versatile
- Reflect your brand's values and personality
- Select colors that convey the right emotions
- Use typography that aligns with your brand's image
- Create a style guide for consistency
- Define your brand's personality and values
- Use consistent language across all communications
- Consider your target audience
- Include your logo and brand colors
- Ensure all assets have a cohesive look
- Use high-quality printing materials
Use in Manifestly