AUTO GARAGE SALES AND MARKETING WEEKLY REPORTING

Overall Sales Performance

Total revenue for the week

Review sales reports from the POS system
Add up total revenue for all services

Breakdown of revenue by service (e.g. oil changes, brake repairs, tire rotations)

Analyze sales reports to identify revenue for each service
Create a breakdown chart or table

Comparison of sales to previous weeks

Pull sales reports from previous weeks
Calculate percentage increase or decrease

Comparison of sales to the same week last year

Retrieve sales data from the same week last year
Analyze the difference in revenue

Average ticket price per service

Divide total revenue by the number of services provided
Calculate the average ticket price

Percentage of sales coming from repeat customers

Identify repeat customers in sales data
Divide repeat customer revenue by total revenue

Number of new customers acquired during the week

Review customer records for new entries
Count the number of new customers

Sales conversion rate (number of inquiries or leads converted into actual sales)

Track inquiries or leads received during the week
Divide number of converted sales by total inquiries

Analysis of top selling services or products

Sort services/products by revenue generated
Identify trends in customer preferences

Comparison of sales by day of the week

Review daily sales reports
Analyze revenue trends by day

Sales performance by individual sales staff or technicians

Pull individual sales performance data
Compare revenue generated by each staff member

Analysis of reasons for any significant fluctuations in sales

Review external factors (e.g. weather, promotions)
Analyze customer feedback for insights

Marketing Efforts

Number of leads generated from advertising campaigns

Conversion rate of leads to customers

Performance of social media campaigns

Engagement metrics for social media campaigns (likes, comments, shares)

Effectiveness of email marketing campaigns (open rates, click-through rates)

Return on investment for each marketing channel

Analysis of website traffic and sources of traffic

Feedback from customers on marketing efforts

Comparison of marketing efforts with competitors

Assessment of brand awareness and brand perception in the market

Evaluation of marketing materials and collateral

Customer Feedback

Number of customer reviews received

Average rating from customers

Action taken to address any negative feedback

Number of customer complaints received

Resolution time for customer complaints

Follow-up with customers after resolution

Trends in customer feedback (positive or negative)

Customer satisfaction survey results

Recommendation rate from customers

Training provided to employees based on customer feedback

Employee Performance

Sales numbers for each employee

Customer satisfaction ratings for each employee

Training or development needs for employees

Goals and Objectives

Progress towards weekly sales goals

Completion of marketing initiatives

Any obstacles or challenges faced during the week

Analysis of key sales metrics to identify areas for improvement

Review of customer feedback to identify trends and areas for improvement

Conduct employee performance evaluations to ensure alignment with goals and objectives

Develop action plans for addressing obstacles or challenges faced during the week

Update and revise goals and objectives based on current performance and market trends

Next Steps

Action items for improving sales and marketing efforts

Goals for the following week

Any additional resources needed for success