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Prepare for trade show

Set goals and objectives for the trade show

Determine budget for the trade show

Select and book booth space at the trade show venue

Design and order promotional materials and giveaways

Create a timeline for pre-show marketing and promotion

Design booth layout and signage

Arrange for booth furniture and accessories

Test and set up any technology or audio/visual equipment

Stock booth with marketing materials and giveaways

Ensure booth staff is trained and prepared

Send out pre-show emails and invitations to customers and prospects

Promote trade show attendance on social media and company website

Coordinate press releases and media coverage for the trade show

Create a schedule for live demonstrations or presentations at the booth

Order any necessary promotional items or branded apparel for booth staff

Arrange for shipping of booth materials and products to the trade show venue

Book hotel accommodations for booth staff

Coordinate travel plans and transportation to and from the trade show

Create a schedule for booth staff shifts and breaks during the trade show

Develop a plan for lead generation and follow-up after the trade show

Arrive early to set up booth and complete any last-minute preparations

Meet with booth staff to review goals and objectives for the trade show

Engage with attendees and network with other exhibitors

Collect contact information from leads and prospects

Take notes on feedback and interactions for post-show evaluation

Send thank you emails to leads and prospects from the trade show

Follow up on any sales leads or inquiries generated at the trade show

Evaluate the success of the trade show in meeting goals and objectives

Debrief with booth staff and gather feedback for future trade show planning

Update CRM system with new leads and contacts from the trade show.

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