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List most relevant SEO kpi to study

Organic Search Traffic Metrics

Organic traffic growth rate

Average position in search engine results pages (SERPs)

Click-through rate (CTR) for organic search results

Bounce rate for organic search traffic

Conversion rate for organic search traffic

Organic traffic sources (e.g. search engines, referral sites, social media)

Organic traffic by landing page

Top organic keywords driving traffic

Organic traffic by device (desktop, mobile, tablet)

Time on site for organic traffic

Pages per session for organic traffic

Exit rate for organic traffic

Return visitor rate for organic traffic

Organic traffic from branded vs non-branded keywords

Organic traffic from long-tail keywords

Keyword Performance Metrics

Keyword rankings and changes over time

Keyword search volume

Keyword difficulty or competition

Click-through rate for specific keywords

Conversion rate for specific keywords

User Engagement Metrics

Time on page

Pages per session

Scroll depth

Exit rate

Social shares and engagement

Website Technical Metrics

Page load speed

Mobile-friendliness

Website crawl errors

URL structure and organization

Schema markup implementation

Backlink Metrics

Number of backlinks

Quality of backlinks (domain authority, relevancy)

Anchor text distribution

Linking domains diversity

Backlink growth rate

Content Performance Metrics

Content relevancy and quality

Unique pageviews

Time spent on content pages

Scroll depth on content pages

Conversion rate for content pages

Local SEO Metrics (if applicable)

Local search rankings

Google My Business profile views and actions

Local citation consistency

Customer reviews and ratings

Local search visibility

Note: This checklist serves as a starting point and can be customized based on specific business goals and objectives.

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