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Home > Marketing > Create a checklist for producing and finalizing a Website design. Include SEO needs.

Create a checklist for producing and finalizing a Website design. Include SEO needs.

Pre-production Planning

  • Meet with stakeholders to understand their vision
  • Identify key performance indicators (KPIs) for success
  • Conduct surveys or interviews with target audience
  • Analyze competitor websites for strengths and weaknesses
  • Use tools like Slickplan or Lucidchart to create visual sitemap
  • Include main navigation items and subpages for each section
  • Brainstorm content ideas based on target audience needs
  • Collaborate with copywriters, designers, and videographers for assets
  • Use tools like Google Keyword Planner to research relevant keywords
  • Select keywords with high search volume and low competition

Design and Development

  • Consider factors such as ease of use, customization options, and SEO capabilities
  • Research different platforms like WordPress, Shopify, or Wix
  • Use tools like Adobe XD or Sketch to create visual representations
  • Collaborate with stakeholders to gather feedback and make revisions
  • Utilize CSS frameworks like Bootstrap for responsive design
  • Test website design on various screen sizes to ensure compatibility
  • Optimize meta tags with relevant keywords and descriptions
  • Include descriptive alt text for images to improve accessibility
  • Use tools like Google Chrome Developer Tools for testing
  • Check for any broken links, loading issues, or layout inconsistencies

Content Optimization

  • Use relevant keywords throughout the content
  • Avoid keyword stuffing and maintain a natural flow of text
  • Use header tags (H1, H2, H3) for titles and subheadings
  • Include alt text for images with relevant keywords
  • Link to relevant pages within your website
  • Include outbound links to authoritative sources
  • Use descriptive anchor text for links
  • Include target keywords in meta titles and descriptions
  • Keep meta titles under 60 characters and meta descriptions under 160 characters
  • Write compelling meta content to entice clicks
  • Compress images to improve page load speed
  • Use descriptive file names with keywords
  • Include image captions where appropriate
  • Use structured data markup to provide search engines with more information about your content
  • Include schema markup for products, reviews, events, etc.
  • Test schema markup using Google's Structured Data Testing Tool

Finalizing and Launching

  • Use tools like Screaming Frog or Google Search Console to identify and fix any errors or broken links
  • Test website functionality on different devices and browsers
  • Use tools like PageSpeed Insights or GTmetrix to analyze load speed
  • Optimize images, minify CSS and JS files, and enable browser caching
  • Create Google Analytics account and add tracking code to website
  • Submit sitemap to Google Search Console for better indexing
  • Submit website URL to Google, Bing, and other search engines
  • Monitor indexing status and address any issues
  • Regularly update content with relevant keywords and meta tags
  • Monitor search engine rankings and adjust SEO strategies accordingly
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