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landing page development checklist

Planning

Identify the purpose and goals of the landing page

Research target audience and their needs

Define key messages and value proposition

Identify the desired call-to-action (CTA)

Design

Determine the layout and structure of the landing page

Create a visually appealing and professional design

Ensure the design is consistent with the organization's branding

Optimize the page for mobile devices and responsive design

Content

Write clear and concise headline and subheadings

Develop persuasive and engaging content

Highlight the benefits and features of the software product

Use compelling visuals such as images or videos

Include social proof like testimonials or reviews

Technical Implementation

Choose a suitable Content Management System (CMS) or landing page builder

Ensure proper HTML and CSS coding standards

Optimize page loading speed

Implement proper tracking and analytics tools

Set up forms or interactive elements for lead capture

SEO and Optimization

Perform keyword research and optimize the landing page for relevant keywords

Write a compelling meta title and description

Optimize images and use relevant alt tags

Ensure proper heading structure (H1, H2, etc.)

Implement schema markup for better search engine visibility

Testing and QA

Test the landing page on different browsers and devices

Verify all links and forms are functioning properly

Check for any spelling or grammatical errors

Ensure proper tracking and analytics integration

Conduct A/B testing to optimize the page's performance

Launch and Promotion

Set up the landing page on the desired domain or subdomain

Create relevant landing page URLs for tracking purposes

Promote the landing page through various marketing channels

Monitor performance and make necessary improvements

Continuously optimize the landing page based on user feedback and data

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